Tips for Incorporating Green Into Your Marketing Projects
Yes, you can make an impact when it comes to meeting eco-friendly targets and initiatives.
First and foremost, educate yourself. The Industry Links below will help you learn more about how paper companies, the Direct Marketing Association (DMA), and the United States Postal Service (USPS) are incorporating “green” policies and guidelines.
Second, evaluate your paper and how your printing is being manufactured by asking a printing supplier the following:
- Where do they get their fiber or paper?
- What are their corporate “green” initiatives?
- Is their fiber chain third party verified?
- Which certifications does your printing facility hold?
- Have they lowered greenhouse gases?
- What recycled paper options are available to you?
You’ll also want to ask if they use plastics, incompatible adhesives, and phosphorescent inks when developing direct mail pieces and catalogs as well as their environmentally friendly alternatives.
And finally, consult the USPS Website for ideas on how you and your company can incorporate “green” practices into your business. The postal service is committed to lowering greenhouse gasses and energy use, recycling, and providing eco-friendly priority mail and express mail packaging.
Although your impact may be small, together we can all make a huge difference – in our communities, in our country, and around the globe.