Installation Package
Like many large businesses, Bay State Gas Company relies on outside marketing resources so that its staff can concentrate on core operations.
Over the years we have worked with this public utility company on a variety of ongoing 
projects including creative development, design, copy writing, collaterals, direct mail, bill inserts, ads, development and execution of
e-media and internal electronic newsletters. We plan, oversee, and execute projects, some very large, containing critical scheduled events that must occur over a period of several months.
The Homeowner program is one example of an integrated design-print project created by Ferrante & Associates for Bay State Gas Company. For years, photocopied sheets were given to contractors specifying site preparation, notifications, final gas hookup and service activation. Ferrante & Associates’ creative team designed a new integrated package with a “look” derived from the company’s corporate branding. We wrote all materials, designed folders and incorporated everything into one concise package. This program was so successful that the client asked Ferrante & Associates to produce a similar package for builders and developers.