Confused by all the "green" lingo and certifications? Download this free report and learn what it all means.
ShareBuild measurable stronger relationships
that directly impact results.
Direct marketing is a marketing and sales methodology by which promoters approach potential clients directly with products or services.
Successful direct marketing involves acquiring, compiling and maintaining a versatile, targeted database of useful information about potential customers and clients. Direct marketing works best when the recipients accept the fact that their personal information might be used for this purpose.
Establishing a ‘subscribe’ ability (and offering an ‘unsubscribe’ method) is the best means to maintain a valuable database. Ferrante and Associates, Inc. understands the target demographic’s needs, and balances these with the most effective direct marketing tools for both of you.
The most common forms of direct marketing are:
- Telephone prospecting
- Solicited or unsolicited emails
- Catalogs
- Postcards
- Brochures
- Coupons
