We’re slowly becoming a cashless society. However, the pace will soon begin to pick up. That’s because major players like MasterCard and Google are on the verge of rolling out some new cashless strategies. At the outset, the benefits of going cashless for shoppers will be convenience, but over time, the ability to make mobile payments will create an entirely new data-driven environment of rewards, purchase history, deals, etc. All of which will benefit marketers and shoppers alike.

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