FERRANTE SPEAKS Newsletter |
In this issue: |
An Interesting Month For Marketing Communications |
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The responses that we have been getting on our latest blogs further confirm our thoughts on how print and the internet are BOTH stronger when you integrate them into your marketing communications strategies. It started with our blog on “How Print will be used in the Future (Now)?” where we discussed our thoughts on the advantages of print and how it is being used differently with shorter run lengths and increased use of personalization. Then we discussed the use of personalized direct mail using a personalized url as the response mechanism in our blog “Don’t miss the opportunity to integrate print and internet…It’s a winning combination“. Our latest blog was about integrated marketing and how you have to consider all the channels that are now available to consumers. In “Integrated Marketing….What is the right combination?” we got deeper into a discussion of the need to develop a “pull” strategy, instead of the traditional “push” strategy that many traditional marketing organizations still use. When it is all said and done, we all have to think differently. We have to understand when and where to use the different media channels and how to leverage them for what they do best. They all have pros and cons, not to mention that each of us has a personal bias towards one or the other. Let us know your thoughts on these topics and we look forward to continuing this discussion next month. To learn more about how you can execute a measurable integrated marketing strategy, please call 781 891-4328, extension 101 to schedule your FREE 1 hour consolation with the Ferrante team to identify opportunities to grow your business. |
Social Media Shifts Communications Learn more about social media and how to use it for your business development efforts. Social media is changing the ways that companies interact with their target market. Don’t miss out on this shift in the way people communicate. Ferrante & Associates is a integrated service-driven company based upon a single point-of-contact approach. We provide just the products and services, just when you need them, or create and deliver all aspects of your B2B communications working together as a unified force. |
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» Web-based Print and Fulfillment |
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What is Web Based Print and Fulfillment Simply put, web based print and fulfillment is e-commerce ordering printed materials online. It adds efficiencies, lowers costs, improves processing, greatly reduces waste, shifts transactions from traditional methods to the internet and automates an organization’s internal supply chain and procurement processes. It offers many advantages for both B2C and B2B companies. It is great for corporate clients with geographically dispersed print users, or retailers with 100s of stores domestically and internationally, or for manufacturers with a large number of employees or Web-to-print capabilities handle marketing materials such as business cards, stationery, presentations, seminars, direct mail, large format printed materials like banners or posters and even email and other electronic media. Web based print and fulfillment is growing and changing the way we do business. For more information about: Ferrante & Associates, Inc. provides marketing strategies and integrated print and web-enabled services to help companies increase revenue opportunities and reduce costs. |
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THE GO GREEN CORNER
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FERRANTE & ASSOCIATES, INC. 49 WELLESLEY STREET WESTON, MA 02493 | 1.781.891.4328 |
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independent agents selling their products, to name just a few. What makes it so unique is that it controls brand while making it easy for non-technical users with permission access to order on-demand, offset or 
