FERRANTE SPEAKS Newsletter

DECEMBER 2009

Vol. 2 / Issue 1

CHANGES AT FERRANTE & ASSOCIATES

In 2009, many things changed here at Ferrante & Associates. We moved our offices, launched a new website www.ferranteassoc.com and will be posting a weekly blog and sending a monthly newsletter filled with industry tips, strategies and ideas to help companies grow. Also in the future, look for announcements of specialized webinars on producing effective cross-media campaigns, best practices and components.

In case you have not updated it yet, our the new address is:

Ferrante & Associates, Inc.
49 Wellesley Street
Weston, MA 02493
781 891-4328 Fax 781 891-3345

BUSINESS TIPS

HOW TO IMPROVE YOUR NEXT DIRECT MAIL RESPONSE RATE.
Using personal URLs are an effective way to increase your marketing efforts response rates. They are primarily used to enhance your printed direct mail piece but can also be uses on email blasts and other medias that are targeted to a specific individual.

The 3 ingredients necessary to achieve success in personalized one to one marketing:

Access to a good customer data base.
You need to have a good target offer that is relevant to that group
And a really good way to track results

Give us a call to discuss your individual challenges.

ABOUT US

Ferrante & Associates is a integrated service-driven company based upon a single point-of-contact approach. We provide, just the products and services, just when you need them or create and deliver all aspects of your B2B communications working together as a unified force.

FERRANTE ADDS MARKETING SERVICES

Over the past 20 years Ferrante & Associates has built its reputation on providing clients with “Just the Products and Services You Need, Just When You Need Them,” and we will continue to provide our services a la carte as you require. Yet with so many companies feeling pressured to increase ROI with less internal help and fewer resources and so many new marketing techniques to choose from, the task has become arduous.

In response to this challenge, we are pleased to announce that Ferrante & Associates is now offering strategic marketing services to complement our 20-year print, web, wide format printing and email capabilities.

One of the biggest concerns we hear over and over from clients is their need to increase response to marketing initiatives. Developing and getting the message out with targeted strategies for optimal response is the number one priority. Multi-touch, cross-media campaigns utilizing print, web, video, email, PR and social media are a must to penetrate today's oversaturated marketplace. Yet many companies don’t know how to market with today's tools. To help navigate these options, Ferrante & Associates has added leading-edge marketing services, giving you easy access to multi-touch strategies, expert voices and cutting-edge techniques to help you communicate relevant and unique messaging and manage complex go-to-market programs.

Marketing Services at Ferrante Associates

To learn more about our services, take a look at what others say about us www.ferranteassoc.com/about/testimonials or give us a call to see how our expertise can work for you--781 891-4328

POPULAR SERVICES

» Web-based Print and Fulfillment
» Print
» Marketing Services
» Large Format Offset
» Web & Multimedia
» Web-based Marketing
» Creative
» On Demand Digital
» Traditional Sheetfed & Web

THE GO GREEN CORNER

Evaluate your paper and how your printing is being manufactured by asking a printing supplier the following:

Where do they get their fiber or paper?
What are their corporate “green” initiatives?
Is their fiber chain third party verified?
Which certifications does your printing facility hold?
Have they lowered greenhouse gases?
What recycled paper options are available to you?

LEARN MORE

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