It’s not your parents’ Post Office anymore… Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds.
The way things are changing at the United States Postal Service the above motto may go the way of the two-cent stamp. If you haven’t heard about the changes, here’s a somber snapshot of things to come.
By the time 2015 comes to a close it’s predicted that as many half of United States Postal Service facilities will close. This draconian cut is
Snail mail, better known as direct mail is winning the race. Let’s be direct about this: if you’re like many business owners and managers, you probably think email has caught up to and overrun snail mail. Since lots of folks believe this to be a fact, I’ve decided to dispel the rumors by writing about a mind-changing study on the subject in this blog. I trust that the insights you gain from reading this will cause you to seriously consider implementing a
Exhibiting at industry-specific trade shows is an effective way to get the word out about your company, and its products and services. But like any part of your marketing program, it requires time and money. Many of my clients exhibit at trade shows on a regular basis. They do so because of the results they gain. After all, industry-specific trade shows attract an audience that’s very interested in what exhibitors are selling. That said, I want to take this
Over one and a third billion Internet users go straight to Google when they want to search for something online. With so many users, you would think that Google wouldn’t need to use old-fashioned direct mail to advertise its products and services. Well, think again, because that’s just what Google is doing. Google is using direct mail and email blasts to advertise $100 worth of free Pay Per Click (PPC) advertising. Executives at the Internet giant know that by employing an integrated marketing campaign they’ll hit all types of
Please don’t. Because commercial print is alive and well, and living, or should I say, working alongside a new, powerful partner—web-based integrated marketing communications. Once you do the research, you’ll discover that print should still be part of your marketing campaign.
Being in the business, I do a lot of reading on the subject -not to convince myself of the merits of commercial printing, but to help my clients and prospects see the advantages print advertising has over its digital counterparts. Here are some things I learned that you might find interesting.
Web-to-print programs provide hugh savings and more! Have you heard of the term web-to-print? If you haven’t, not to worry, because you’re not alone. Web-to-print is the term used to describe an integrated web-enabled marketing, print and fulfillment program. It’s designed to improve efficiencies, reduce waste, strengthen brand, and lower costs associated with sustained marketing, training and/or sales support activities directed toward customers, dealers/distributors, international offices, a direct sales network and other channels.
With a web-to-print program in place, you can automate the
RGB or CMYK? That is the question. These days more and more graphic designers are grappling with this very question. Which is why I want to take the time in this blog to color your opinion as to which one to use, and when to use it.
The confusion lies in the fact that the printing industry has changed tremendously since the days when commercial printing presses, utilizing color plates, ruled the earth. Today, presses aren’t what they used to be. And, when you add computers to the mix, you’ve got a decision
Over the many years that I’ve been involved in commercial printing, paper types is one of the most common questions I receive. This is understandable for many reasons. The question comes from a wide range of people. Most often from people who are NOT involved in printing on a day to day basis, or it may be from a seasoned designer reaching out for new ideas or possibly concerned about quality issues. Whoever asks, it’s important for anyone purchasing commercial printing to know the basics of choosing paper stock.
FM vs. AM. we’re not talking radio here. What we’re talking about is Frequency. Modulation (FM) screening or stochastic printing and Amplitude Modulation (AM) or conventional screening. I know, it sounds like a mouthful, but if you’re a buyer of commercial printing, it’s a subject you should learn about.
In short, FM screening came to be as a by-product of Computer-To-Plate technology. It enables printers to print halftones or images differently than they do using the more traditional or conventional method known as AM screening.
Here’s a bit more detail on the
If you’re a buyer of color offset printing, large format printing or require global printing, then you’ve had many occasions to wonder if the color(s) you saw at the proofing stage will be the same color(s) you get when your job is completed. Color Management goes a long way in making sure you get what you agreed to and what you paid for: spot-on color. After all, Color Management can be an effective way for commercial printers to set up their workflow to allow their four-color printing presses, whether they’re offset or