The New FerranteAssoc.com

You may have noticed a few changes around Ferranteassoc.com. Not only did we do a complete overhaul of the look and feel, we worked very hard to make it easy to get to the content you are looking for.

How did we do this? Glad you asked.

Promoting Popular Content

We are now listing the most popular (most viewed) services on the home page. This is an easy way for us to keep track of what’s working and an easy way for you to find out what we’re doing.

Promoting Related Content

On almost every page on the website you are given access to related services, portfolio items, industry tips and case studies for every page that you view. So now if you are viewing our Multimedia Solutions, you now have one click access to some examples and even related services if they are available.

Keeping It Dynamic

We’re now running on the popular publishing platform WordPress for several reasons:

It’s an easy way to get going with the Ferrante Blog
It makes updating content on this site a breeze
It is currently the most popular open source content management solution on the web

WordPress will make it easy to make the move into the social media space with syndicated content and flexibility moving forward.

This is all just the beginning. Keep an eye out as we begin blogging more and sharing some top notch industry tips. Be sure to subscribe to our RSS feed to be sure you don’t miss anything.

Tags: Blogging, Web Development, Website
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FERRANTE & ASSOCIATES, INC. AND MAGICOMM, LLC FOUNDERS TO BE GUESTS ON “MONEY MATTERS AFTERNOON EDITION”

Discussion topics include strategic marketing, social media and integrated marketing communications trends.

Weston, July 14, 2010 - Audrey Ferrante, President of Ferrante & Associates, and Rick Littrell, President/CMO of Magicomm, LLC will join host Denis Vaughan, on this Friday’s (July 16, 2010) “Money Matters Afternoon Edition” at 5:00 PM EDT. These experienced and award-winning marketers will discuss the expansion and trends of marketing channels and their impact on the return on investment. Key highlights will include individualized messaging, marketing automation, social media, and the future of marketing communications.

“Money Matters Afternoon Edition with Denis Vaughan” is part of the highly rated Money Matters Radio Network. It is broadcast Monday through Friday from 2:00 PM – 6:00 PM on WBNW AM 1120, WESO 970 and WPLM AM 1390 in Boston. In addition a live audio and video stream is available at http://www.moneymattersboston.com and you can call in questions on +1 888-205-2263 if you want to join the conversation.

About Ferrante & Associates, Inc.

Established in 1988, Ferrante & Associates, Inc. is an integrated marketing communications service provider that delivers marketing strategy, creative services, integrated production services and response tracking. The Ferrante & Associates teams are a network of skilled marketing, communications and production professionals who are known for exacting project coordination, absolute accountability and a single point-of-contact approach. Specialties are turnkey high level marketing strategies and implementation across multi channels for medium to large companies, integrating traditional and web-enabled programs that add value, reduce costs and increase efficiencies for clients. For more information please visit http://ferranteassoc.com or call 1-781-891-4328.

About Magicomm, LLC

Founded in 2004, Magicomm, LLC is an innovative and award winning marketing services firm based in Amesbury, MA. Magicomm, LLC began partnering with Ferrante & Associates in 2009. Magicomm, LLC provides integrated marketing communications solutions, including variable data print, customized emails, variable video, personalized urls (pURLs), social media, and web development, through a high level strategy of personalization and cross media implementation. Their core expertise expands to the ability to offer document and communications workflow consulting that delivers solutions for web enabled information production automation. For more information please

Contact: Ferrante & Associates
Audrey Ferrante
1-781-891-4328
info@ferranteassoc.com

Posted in Announcement, Integrated Marketing | No Comments »

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