Implementation reduces costs and increases efficiency
Hologic Inc. is a leading manufacturer and supplier of diagnostic, surgical, and medical imaging equipment and products relating to women’s health. They were looking for a completely integrated, easy-to-use online response program for their existing clients to order product literature and marketing materials. As the company has grown in size, with multiple product lines added, they needed a quick and easy way to respond to daily customer requests.
Our solution was to develop a fully automated online storefront connecting to our robust 24–7 print and fulfillment facility. The service is only available to existing clients and was made product specific, based upon password and user permissions. Registration for an account was made easy and a username and password were sent within 24 hours.
It was important to make the ordering process both simple and quick. Additionally, Hologic’s customers needed the ability to customize their materials with personalized information for their individual facilities. The site is based on advanced shopping cart technology, including customer credit card and purchase order-invoice processing. The site incorporates Hologic’s branding elements, while being fast and intuitive to navigate. Customers can browse for products and view pdfs during the ordering process. Once an order has been placed, emailed confirmations are automatically sent, and within 48 hours orders are shipped and tracking information sent.
Now, Hologic’s customers and sales channels can order the most up-to-date collateral and training materials in just the quantities needed. Production costs are lowered by eliminating print overruns and obsolete literature while the time and cost of program administration has been significantly reduced.
