Fundraising Program
In fundraising, your success is only as good as your mailing list. That’s a fact. So when The Episcopal Diocese of Massachusetts embarked on a major fundraising initiative, it called upon
Ferrante & Associates not only to develop the design and messaging for the two month program, but also to clean up the master database. The entries in the database we received were made over several years by many persons and contained a variety of inconsistencies and duplications. We merged/purged the entries, developed a consistent addressing standard and then verified the list with the Postal Service for accuracy, to minimize returns.
Concurrently, we designed the pieces that would be mailed: brochure, letter, pledge card and return envelope. The entries were set up as variable data, so each recipient would receive data relevant to the customized data supplied.
Our task then was to print all project components, match mail each piece of now “squeaky-clean” data to the one-to-one elements and mail the program in split phases. The result was a successful program, on time and on budget. Thank God!
